RedTrack, an AI-powered analytics and automation platform for media buyers, has secured €2.9 million in a Series A funding round. Lead Ventures led the round, with additional support from Insta Ventures, IronWolfCapital, and angel investor Balazs Gandera.
RedTrack's platform currently tracks 60,000 ad accounts, driving over $2 billion in revenue for more than 800 companies, including e-commerce stores and marketing agencies. The newly raised funds will be used to expand the product team, accelerate AI product development, and build on the company’s progress in the U.S. market. These advancements will help RedTrack remain a vital tool for media buyers worldwide, especially in the e-commerce and direct-to-consumer sectors.
Happy to be on board!